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Ten things you can learn from '70s recession
AdAge, October 15, 2008
AdAge, founded less than 90 days after the crash of '29, has reported on every downturn since the Great Depression. So veteran writer Bradley Johnson dug through the archives to see what marketers, media, and agencies did right and wrong in past recessions. Here's his first report, offering 10 key insights from 1973 to 1975.
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