Forrester: Social Web now mainstream

Brandweek, October 29, 2008

American consumers are participating in social networks to the extent that the activity is now mainstream, says to Forrester Research. A new report indicates 2008 has marked significant growth for social media and that a majority of Internet users are now taking part. A poll done in the second quarter found that 75% of Internet users participate in some form of social media, up from 56% in 2007.