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Please segment your list and stop doing something less effective

Marketing Sherpa, November 5, 2008

In the current economy, marketing desperately needs to look like the Department of Heroes instead of just a cost center, according to this article in Marketing Sherpa. Segmentation can give your campaigns a lift at low or no cost. Now is the time, if any, to get a segmentation committee set up to take advantage of this, the article states.