Intelligence Unit
Special Reports
Special Events
Subscribe/Buy
Sponsored
Departments
- Leadership
- Finance
- Technology
- Physicians
- Community Hospitals
- Health Plans
- Marketing
- Quality
- Nursing
- HR
Follow Us
How to 'doctor' your firm's brand
Three Hats Marketing, November 12, 2008
When it comes to marketing, you can learn a lot by watching how others do it. One of the more competitive industries right now is healthcare. Hospitals are posturing themselves as the best place to take care of patients with heart issues, for example. In Indianapolis, several major hospitals are marketing their heart care services, and each is doing it differently.
Most Viewed
Most Emailed
- Urologists 'Outraged' Over PSA Test Challenge
- New Facebook Page Gathers Stories of Medical Harm
- Luxury Hospital Facilities Put Patient Experience First
- Five Hospitals Share Three Secrets to Improve Knee Surgery Outcomes
- Heartland Health Joins Mayo Clinic Network
- Beleaguered Fairview Health CEO to Retire in July
- Health Insurance Exchanges Put Defined Benefits to the Test
- Challenging Physicians to Help Improve the ED
- For hospitals and insurers, new fervor to cut costs
- The Power of Plugged-In Physicians
