Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

Staying up in a down economy: Eight marketing-strategy tips from Best Buy and Wipro CMOs

Marketing Profs, November 19, 2008
Leading companies know there are business opportunities in times of economic downturns and that marketing can help lead the way to increased profitability. The chief marketing officers at consumer electronics retailer Best Buy and global technology services giant Wipro know this practice is the key to success.