Staying up in a down economy: Eight marketing-strategy tips from Best Buy and Wipro CMOs

RSS

Marketing Profs, November 19, 2008

Leading companies know there are business opportunities in times of economic downturns and that marketing can help lead the way to increased profitability. The chief marketing officers at consumer electronics retailer Best Buy and global technology services giant Wipro know this practice is the key to success.

Full Story

Opinion: HSAs lucrative for insurers, costly for consumers

In its ongoing attempt to weaken a key provision of the healthcare reform law -- the one that requires insurers to spend at least 80% of premiums on medical care -- the insurance industry is predicting dire...

Coupons for patients, but higher bills for insurers

With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with their co-payments. The use of such co-payment cards and coupons and other types of...

Should doctors be Facebook 'friends' with patients?

Should doctors be Facebook "friends" with their patients? Increasingly, professionals are stroking their beards and mulling the ethical ramifications (not to say potential for awkwardness) of such...

Book: The Healthcare Executive's Guide to Urgent Care Centers and Freestanding EDs

One in five Americans lacks adequate access to primary care physicians and even those patients with insurance and a primary care doctor can struggle to get same-day appointments, leaving...

go to complete list