Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

Closing the marketing credibility gap

MarketingProfs, December 3, 2008

Many companies' paid marketing and advertising efforts are experiencing a loss of credibility with their target market. Advertising seems to have created a credibility gap with consumers, who often do not believe a brand's message just because it came in the form of an ad. Fortunately, a cohesive public relations strategy can close this gap between organizations and their brand.