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A toolbox for brand assessment and repositioning

MarketingProfs, December 10, 2008
To weather the current economic storm, companies must take a step back and assess their core business and brand for continued relevance. It's healthy for a company to step away from its business and conduct a strategic, situational analysis, and this article in MarketingProfs suggests imagining a "toolbox" that can help your firm both assess and reposition your brand now and for the future.