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No bull: Marketing lessons from the ER

The Responsible Marketing Blog, December 17, 2008
When a blogger took their four-year-old daughter to a local emergency room for a bad cough, they found all the care they were looking for and more. Though they had never been to the hospital before, they were not bombarded with a pile of forms and sent to a waiting room, but instead were lead to a private room and seen by a doctor in five minutes.