Obama uses direct marketing for healthcare overhaul

Even before taking office or introducing concrete policy proposals, the Obama administration is moving to build public support around the broad notion that the U.S. health system needs an overhaul. To Washington veterans, the approach may seem backward, or even naive, but Obama is betting that the energetic, technology-savvy supporters who fueled his candidacy will act as a potent counterbalance to the traditionally powerful special interests that have defeated similar reform efforts.