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Beware the knee-jerk urge to slash marketing budgets

Advertising Age, January 7, 2009
Mark Gambill, chief marketing officer of CDW, warned big marketers to resist the knee-jerk inclination to slash marketing budgets. In Manhattan to accept a top marketer award, Gambill offered his observations and advice for the coming year. CDW is the 34th-largest private corporation in the U.S. with $8.1 billion in annual sales.