2009: The year of brand Darwinism
Ries' Pieces, January 14, 2009
Many brands didn't live to see 2009. Some of the casualties of 2008 included Linens N' Things, Sharper Image, KB Toys, and Mervyns. But this is a good thing, writes Laura Ries, president of Ries & Ries, an Atlanta-based marketing strategy firm. "It is brand Darwinism at its best, survival of the fittest," Ries writes.