Super Bowl: Companies trim spending
Phoenix Business Journal, January 28, 2009
The Super Bowl long has been a prime chance for corporate activation, and so it is again this year. Most companies setting their sites on Tampa, FL, however, are planning far less than in years past. Not surprisingly, the ongoing recession is the most-cited reason for a change of plans, but at least one marketer said Tampa?s game was facing a challenge even before the economy soured.