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New info shoppers
Wall Street Journal, February 4, 2009
With so much attention on psychological marketing these days, perhaps the single most neglected trend out there is the move towards more hard-nosed information-based shopping and purchasing. New Info Shoppers are bigger than a microtrend: They represent a broad shift in the marketplace brought about by the Internet, higher education, and changing economic times, says this article from the Wall Street Journal.
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