Intelligence Unit
Special Reports
Special Events
Subscribe/Buy
Sponsored
Departments
- Leadership
- Finance
- Technology
- Physicians
- Community Hospitals
- Health Plans
- Marketing
- Quality
- Nursing
- HR
Follow Us
Marketers vs. consumer expectations
BrandingStrategy Insider, February 11, 2009
There are two sides to satisfaction: The first is the quality of the product or service being marketed, and the second is the level of quality the consumer expects. When the former exceeds the latter, marketers win a crucial battle.
Most Viewed
Most Emailed
- CMS Reveals Central Line Infection Rates, Finally
- Keeping Readmission Rates Low with Treatment Guidelines
- 5010 Logjam Means No Pay for Physicians
- Medicare Physician Payment Rule Factors in GPCI
- Leading Change is Tough from the Back of a Limo
- Getting to the Heart of Cardiology Alignment
- Feds Release Final Rules on Health Plan Language
- Engineering a High-Performance Emergency Department
- Parkland Keeping Consultant's Analysis Under Wraps
- UnitedHealth will tie doctors' payments to quality of care
