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New Jersey's Virtua Health ordered to end 'most top docs' ad

Philadelphia Inquirer, February 12, 2009

Cooper Health System took its complaints about its rival Virtua Health's multimedia ad campaign, which claims Virtua has "the most top docs," to court and persuaded a New Jersey Superior Court judge to order a halt to the ad campaign. Cooper contends that Virtua's ads touted the results of an "independent" study that was, in fact, commissioned by the health system and its ad agency, the Star Group. The injunction requires Virtua to stop "directly or indirectly" operating a Web site that explained the results of its findings without detailing methodology.