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The dark side of Twitter: What businesses need to know

Marketing Profs, March 4, 2009

With companies tightening their budgets, inexpensive social media may well be the next marketing frontier. But as with any new trend, there are enormous opportunities—and large pitfalls that marketers should be aware of. This article identifies the possible Twitter landmines so marketers can fast-track their company's exploration of this vast new frontier.