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To nonprofits seeking cash, Facebook app isn't so green

Washington Post, April 29, 2009

It seems foolproof: nonprofits using the power of the Internet to raise money through a clever Facebook application. But it turns out that approach doesn't always work, according to this Washington Post article. The Facebook application Causes, hugely popular among nonprofit organizations seeking to raise money online, has been largely ineffective in its first two years, trailing direct mail, fundraising events and other more traditional methods of soliciting contributions, the article states.