Building a generous brand

Advertising Age, May 6, 2009
Creating a strong brand message isn't enough in today's competitive market. Brands must be generous and provide an added value in the life of its audience, whether that value is related to entertainment, social, or beliefs. Consumers won't purchase a product merely because they recognize the label, they must have positive feelings associated with it.

MOST POPULAR

SPONSORED REPORTS
SPONSORED HEADLINES

SIGN UP

FREE e-Newsletters Join the Council Subscribe to HL magazine

SPONSORSHIP & ADVERTISING

100 Winners Circle Suite 300
Brentwood, TN 37027

800-727-5257

About | Advertise | Terms of Use | Privacy Policy | Reprints/Permissions | Contact
© HealthLeaders Media 2014 a division of BLR All rights reserved.