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Five habits of successful executives on Twitter, June 17, 2009
Bruce Philp, CEO of GWP Brand Engineering, lays out the top five habits of successful executives on Twitter in this article. Some executives are already using Twitter to speak directly to customers, instinctively get it right, and add tremendous value to their enterprises, Philp says, but when they get it wrong it can be damaging to the brand experience their company works to cultivate.