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Why Marketing 101 lessons still prevail: A case study

Accountingweb.com, June 24, 2009

While at first blush healthcare may appear to be a consumer business, says marketing consultant Barbara Bix, in actuality it is the quintessential professional services business that depends on a complex web of professional referrals. In this article, Bix outlines the steps one surgeon took to increase referrals 25%.