Marketing with a coffee and a friendly face

Patriot Ledger, June 24, 2009

A new branding effort at the Massachusetts-based Caritas Christi Health Care network included a "street team" component where people dressed in Caritas hospital T-shirts and hats dispensed coffee and newspapers in neighborhoods surrounding the hospitals. The rebranding campaign was the work of Beth Rice and The Rice Co. Here, Rice is interviewed about the effort.