Intelligence Unit
Special Reports
Special Events
Subscribe
Sponsored
Departments
- Leadership
- Finance
- Technology
- Physicians
- Community Hospitals
- Health Plans
- Marketing
- Quality
- Nursing
- HR
Follow Us
Gastric-band maker reaches out with YouTube channel
AdAge.com, July 8, 2009
A video for Ethicon Endo-Surgery's Realize adjustable gastric band is available for viewing on Realize Band's branded YouTube channel.
"Video is such a powerful medium for people who are having this type of surgery," said Mary Ann Belliveau, managing director of Google Health Vertical. "What the channel does is give the patients a home for this, so they can get a more thorough experience, specifically with the company and the brand."
Most Viewed
Most Emailed
- Patient Harm Data to Remain on Medicare's Hospital Compare Site
- Quiet ORs Better for Patient Safety
- Tavenner Confirmed as CMS Administrator
- Leapfrog Hospital Safety Scores 'Depressing'
- CMS Seeks to 'Rapidly Reduce' Medicare Spending with $1B in Grants
- Building a Better Healthcare Board
- Hard-Nosed About Physician Teamwork
- Healthcare Leaders Sound Off on Organized Labor
- Case Study: Advance Care Conversations
- Esther Dyson's Population Health Dream
