Gastric-band maker reaches out with YouTube channel
AdAge.com, July 8, 2009
A video for Ethicon Endo-Surgery's Realize adjustable gastric band is available for viewing on Realize Band's branded YouTube channel. "Video is such a powerful medium for people who are having this type of surgery," said Mary Ann Belliveau, managing director of Google Health Vertical. "What the channel does is give the patients a home for this, so they can get a more thorough experience, specifically with the company and the brand."
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