Ad campaigns aim at health overhaul
Wall Street Journal, July 21, 2009
Major business groups are launching a series of new advertising campaigns aimed at shaping Congress' health overhaul. The U.S. Chamber of Commerce, for example, plans to introduce a sharply worded multimedia advertising campaign pushing back against the key planks of Democrats' health overhaul proposals. America's Health Insurance Plans, the nation's largest health insurance lobby, has also launched a television advertising campaign costing at least $1 million, with ads that say the industry supports the idea of health overhaul.
Most Viewed
Most Emailed
- Primary Care Docs Average More Hospital Revenue Than Specialists
- 69% of Employers Plan to Offer Healthcare Coverage After 2014
- How Chargemaster Data May Affect Hospital Revenue
- House Lawmakers Grill CMS Over Health Exchange Navigators
- Insurer's App Aims to Lower Healthcare Costs, Securely
- ED Physicians Key to Half of Hospital Admissions
- Building a Better Healthcare Board
- Don't Let Nurses Sink Your Bottom Line
- Q&A: Catholic Health Initiatives' New Senior VP for Capital Finance
- Hospital Pricing Irks Nurses; More Jobs, Less Pay
