Advertising will change forever
AdvertisingAge.com, July 22, 2009
During the current recession, marketers have learned that interactive marketing is more effective and advertising less effective per dollar spent, according to a five-year interactive marketing forecast by Forrester Research. Six out of ten marketers surveyed said they agreed with the statement "We will increase budget for interactive by shifting money away from traditional marketing." Just 7% said they have no plans to increase their marketing budget.