Marketing takes a beating in beltway
With a new Congress and an administration seeking funding for healthcare and other programs, marketing has become an unpopular and easy target ripe for regulation and shakedown, according to this article published on Advertising Age. To fight back, marketers and their big associations are lobbying government officials, talking up the millions jobs supported by advertising, proposing voluntary rules to govern themselves, and steeling themselves for a lot more, the article states.
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