Who finds Twitter more effective, advertisers or consumers?

eMarketer, August 5, 2009

Though Twitter is abuzz in the mainstream media, just 8% of advertisers and consumers believe it is a "very effective" promotional tool, according to June 2009 data from LinkedIn Research Network and Harris Interactive. The research included surveys of US advertisers and Internet users and found that while 83% of advertisers were familiar with the micro-blogging site, only 31% of Web users were.