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Health and pharma still hot Web topic

eMarketer, August 19, 2009

Internet users have been going to the Web to find health information for years and have been perpetually growing in number—until now. New data from Harris Interactive's annual survey on the popularity of online health searches shows that the amount of people searching the Internet for health information may be leveling off. The percentage of Internet users who have researched health issues online peaked at 84% in 2007, then dropped to 81% and 78% in 2008 and 2009, respectively.