Invite a Friend

Sitemap

Home

Marketing

Marketing e-Newsletter

Blogs

Industry Surveys

Breakthroughs Reports

Aligning Hospitals and Physicians Toward Value - Dec 2009

Events

Sponsored

Departments

Home > Marketing

This is an excerpt from a member-only article. To read the article in its entirety, please login or subscribe.

Healthcare Marketing Advisor, September 2009

RSS

Email to a colleague

RSS

Printer Friendly

Campaign Spotlight: Online Recruitment Campaign Emphasizes Family Atmosphere

Marketers at Pitt County (NC) Memorial Hospital (PCMH) quickly realized that the organization's consumer marketing branding campaign did not resonate with the employees they were trying to recruit. Focus...

Web Exclusive: If You Could Tell the CEO One Thing About Marketing, What Would it Be?

From marketing your hospital's quality rankings to competing against big brand-name organizations to investing time and money in social media, here's some of the advice I've gathered over the years.

Web Exclusive: The State of Healthcare Marketing ROI

When healthcare marketers talk about measuring the success of their campaigns, they tend to lump all measurement under the heading ROI—even when it isn't.

Webcast: Marketing Obstetrics: Strategies for Service Line Campaigns

Obstetrics is a gateway service line—one that can bring years of downstream revenue. To capture and expand your facility's piece of this diverse market you need to distinguish...

go to complete list