The Great Divide

Forbes, August 26, 2009
Smart brands realize that to succeed they need to bridge the gap between marketing and IT. The digital revolution has forced these departments to become so interdependent that CMOs and CTOs are practically in the same line of work. From retail to Web to mobile, marketing is responsible for how brand strategy affects technical infrastructure, and IT is on the hook for how technology decisions alter brand experience.

MOST POPULAR

SPONSORED REPORTS
SPONSORED HEADLINES

SIGN UP

FREE e-Newsletters Join the Council Subscribe to HL magazine

SPONSORSHIP & ADVERTISING

100 Winners Circle Suite 300
Brentwood, TN 37027

800-727-5257

About | Advertise | Terms of Use | Privacy Policy | Reprints/Permissions | Contact
© HealthLeaders Media 2014 a division of BLR All rights reserved.