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Shady PR can hurt your marketing

bizzia.com, August 26, 2009
PR firm Reverb Communications has been under fire by MobileCrunch for allegedly gaming the iTunes app store. This type of promotion borders on shady practice. If you don't disclose your relationships—and insist that your employees do the same—you risk losing credibility. And when you lose credibility you lose the ability to market effectively. And that hurts sales.