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For Obama, selling healthcare is now an inside-outside game

New York Times, October 12, 2009

President Obama's campaign for a healthcare overhaul has entered a new phase after weeks of making a mass-market case, reports the New York Times. The new, niche-marketing phase is aimed at securing the votes of 60 senators and holding together a coalition of wary industry groups like the drug and insurance companies who have made their own deals, according to the Times.