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The difference being a mom makes

eMarketer, October 14, 2009

Being a mother may change your feelings about online marketing, according to the "What Women Want Consumer Survey" by Prospectiv. More moms than women without children said they did not mind seeing online discounts and coupons for products that interested them, and moms were less likely to report skipping over such offers. Mothers also reported trusting online coupons more than female Internet users without children.