Marketing
e-Newsletter
Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

Men more likely to go digital

BrandWeek, October 14, 2009

Independent media agency TargetCast:tcm has released a consumer trend report that reveals differences in how men and women engage with traditional media. The study found that men are generally more willing than women to adapt their habits to incorporate digital and online platforms as replacements for traditional media.