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Critics blast Kellogg's claim that cereals can boost immunity

USA Today, November 4, 2009

Kellogg's, the nation's largest cereal maker, is being criticized by those who object to the swine flu-conscious claim now featured in bold lettering on the front of Cocoa Krispies cereal boxes: "Now helps support your child's IMMUNITY." The city of San Francisco has sent a letter to Kellogg and to the Food and Drug Administration asking Kellogg to prove its claim. "I am concerned the prominent use of the immunity claims to advertise a sugar-laden chocolate cereal like Cocoa Krispies may mislead and deceive parents of young children," said Dennis Herrera, the city attorney.