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Quick tips for traditional online hospital marketing

Hospital Online Marketing Education blog, November 18, 2009
"Traditional" search engine marketing involves engaging end users who are searching with intent, and these are patients that are actively on the path to purchase healthcare from your physicians and hospital, writes healthcare marketing consultant Chris Boyer. These patients use search engines to discover authoritative content and target their searches to specifically find healthcare to best suit their needs, Boyer adds. Here, Boyer provides three simple tips to implement in your online marketing strategy to best capture these users.