Hospital TV ads showed little effect

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Knoxville News, December 9, 2009

When bearded TV pitchman Billy Mays leaving the airwaves for good earlier this year, Knoxville doctor Jonathan W. Sowell thought television commercials would irritate him less. But he was wrong—poorly crafted hospital ads are the new subject of his anger, he writes in a Knoxville News letter to the editor.

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