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Texting raises $24 million for Haiti earthquake relief

Dayton Daily News, January 20, 2010
Texting is proving its worth as a fundraising tool as millions of Americans text donations for Haiti relief over their cell phones. As of 4 p.m. Tuesday, Jan. 19, the American Red Cross had received more than $24 million in relief contributions texted from cell phones. Texting the word "Haiti" to 90999 contributes $10 to the Red Cross effort, and the "Texting to Help" accounts for about 20% of the $112 million in Red Cross pledges collected as of Jan. 18, said American Red Cross spokeswoman Abi Weaver.