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Why health brand marketers must embrace attraction marketing

Healthy Conversations blog, January 20, 2010
Rational information and comparative data that your healthcare organization is better than your competitors will not help you connect with your audience. Why? The harsh reality is that people really do not really care about your organization, writes blogger Eric Brody. What they do care about is how you make them feel about themselves and their decisions, and how much value you add to their lives, he says.