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New Jersey hospital breaks new ground in luxury

Philadelphia Inquirer, March 3, 2010

Nonprofit Virtua Health system's has opened its new Health and Wellness Center in Washington Township, NJ. Designers of the center's $3.5 million spa "spared nothing," said Ralph Cioffi, general manager of the spa, a joint venture of the hospital system and the Star Group marketing firm. The 225,000-square-foot Washington Township facility includes a same-day surgery center co-owned by doctors, an express-care center, and a fitness center with indoor track, trainers, and heated pools. The assortment of services is targeted to the region's baby boomers and the well-insured, health analysts told the Philadelphia Inquirer.