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Nyquil nation: 100,000 fans snoozing for swag

Kru Research Blog, March 3, 2010
Nyquil launched a Facebook app launched in December 2009, prompting more than 100,000 fans to join "Nyquil Nation," a community of people who claim they've found sleep even though they have a cold. The premise is simple—upload a photo of yourself sleeping when you've got a cold, get 5 friends to vote for it (by signing up themselves), and you get a free T-Shirt.