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Engaging Consumers Via Facebook, Twitter Makes Them More Likely To Buy, Recommend

iModerate Research Technologies, March 17, 2010
Consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but also buy from those brands than they were before becoming fans/followers. The study of over 1,500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.