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Health insurers looking to capitalize on new Target Field in Minnesota

Minneapolis Star Tribune, April 12, 2010
Blue Cross and Blue Shield of Minnesota has signs in the new "Target Field" ballpark that hosts the Minnesota Twins home opener April 12, as well as two Blue Cross-branded first-aid stations that promote the Blue Cross "Do" campaign. "Do" video stories about people taking steps to improve their health will be shown on the scoreboard throughout the Twins' season, and CEO Pat Geraghty will throw out the first pitch at the Twin's May 28 game to promote the "Heart Walk."