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Majority of nurses recommend health sites to their patients

Manhattan Research, July 28, 2010

More than 80% of online nurses recommend health-related websites to their patients, according to Manhattan Research's Taking the Pulse Nurses v10.0 study. It found that these nurses encourage patients to take advantage of health and condition websites and are significantly more likely than physicians to recommend these resources to their patients. Because of this, marketers should not underestimate nurses' roles in their patients' medication and treatment plans. The study also found that the majority of online nurses report that they influence how their patients follow through with their treatment regimens.