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Hospitals’ Dallas-Fort Worth ad spending in good shape
The Dallas Morning News, August 11, 2010
Hospitals' Dallas-Fort Worth ad spending in good shape
The weak economy has siphoned money from advertising budgets in most major industries, but local hospital advertising has remained steady, thanks to one company. Texas Health Resources, the largest hospital system in North Texas, accounted for about half of not-for-profit advertising spending last year.
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