Marketing
e-Newsletter
Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

Healthcare law backers plan counteroffensive

Los Angeles Times, August 26, 2010

After months of being pummeled by Republican attacks on the new healthcare law, the Obama administration and its allies are striking back in an attempt to stem public disaffection with the health overhaul ahead of the November election. A nationwide, multimillion-dollar ad offensive — organized in consultation with the White House and funded by sympathetic groups and wealthy individual donors — is set to kick off in the coming days. At the same time, dozens of leading consumer advocates, patient associations and medical groups, working independently and alongside the Obama administration, are scrambling to put together initiatives to tout the law's benefits. The effort is up against an intense Republican campaign that has painted the healthcare bill as a symbol of all that's wrong with Democratic-dominated Washington.