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Involve Physicians in Campaign Strategy

HealthLeaders Media Marketing Weekly - September 22, 2010 | Involve Physicians in Campaign Strategy
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Involve Physicians in Campaign Strategy
Marianne Aiello, for HealthLeaders Media

Healthcare marketers can't do their jobs without physicians. At many organizations, that means featuring physicians in video testimonials and in print ads that feature a cheery group of clinicians in brightly colored scrubs. But some hospitals are beginning to realize the value of involving service line directors and other doctors in the strategic marketing planning process. [Read More]
  September 22, 2010

 


Editor's Picks
Hospital uses Skype in the delivery room
It's no longer business as usual in today's maternity ward as smartphones with internet access become more prevalent. Now, friends and family members are receiving photos of newborns even as they are in the waiting room, at home, or even further away. Brockton (MA) Hospital embraced this trend by allowing two soldiers stationed overseas to watch their wives give birth via Skype. Although the hospital usually doesn't even allow cell phones into the delivery room, it made an exception in these cases to greatly enhance the patient—and family—experience. [Read More]
Hospital CEO practices what she instructs
Some CEOs are more apt than others to go into the trenches with their employees. And then some, like Penrose Hospital CEO Margaret Sabin, go into the workout room. Twice a week she instructs an exercise class for hospital employees. Her commitment to her employees' health extends beyond working out—in the nearly two years she's been CEO, she has replaced soda with juice in most hospital vending machines and often holds small meetings while walking through the hospital campus. This story is a great example of leadership showing they truly care about employees. [Read More]
Cleveland Clinic Gowns Get von Fursternberg Touch
Fashion designer Diane von Furstenberg, best known for her wrap dresses and bold prints, has taken a new step for the Cleveland Clinic: providing advice on designing a new hospital gown. The open-backed gown of yesteryear, still found in many hospitals, is being replaced with sides that tie and the Cleveland Clinic logo in the fabric design. The clinic has been working on a new design for the last three years. Several prototypes were created but turned down for not being more attractive than the older gowns. Initial feedback on the new gowns has been good, but some men have commented that they found the print fabric a bit too feminine. I'm looking forward to viewing the final product. [Read More]
Campaign Spotlight
Promoting a Fast ER, a Faster Driver
The race car's tires screech as it pulls into the pit stop. Then the video cuts to NASCAR driver Mark Martin. "You know what emergency room care is like at ER Extra?" he asks. The footage switches back to the racetrack pit crew quickly changing the car's tires and making other adjustments before it speeds away again. "Well," Martin says. "It's a lot like that." [Read More]
Sponsored Headlines from IBM
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Calendar of Events
Webcasts

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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Marketing Forum

Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]
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