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Doctors experimenting with social media

The Baltimore Sun, October 11, 2010

Web pages, Facebook pages and Twitter accounts have become a staple of businesses. The newest trend are dealmakers such as Foursquare (a mobile application allowing participants to "check in" at locations and win small rewards), Scoutmob (e-mails that promise discounts at hot spots in cities such as Washington, though not yet Baltimore) and LivingSocial (a Groupon-like deal site).

Groupon was launched in 2007 as a means of organizing social action, including special deals for groups. The Chicago-based company now sends a daily e-mail to 11 million mainly young subscribers who get 50 percent to 90 percent off a service or product such as pottery classes or restaurant meals. A deal is offered for up to 24 hours and a negotiated number of sales are required for the deal to go through. When it does, Groupon takes a cut.

The health industry recently has jumped on this e-bandwagon — seeing some successes and taking some hits — as it tries to capitalize on new opportunities in social media, say health care providers and media experts.

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1 comments on "Doctors experimenting with social media"

Lori (11/16/2010 at 1:24 PM)
Many patients use social media to communicate about their experiences with the health industry. It's time to join the conversation.