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Does Social Media Monitoring Need to be 24/7?

Sysomos blog, October 20, 2010
Within the social media world, the same kind of frenetic 24/7 activity is alive and well. People are blogging, tweeting, updating and uploading at all hours of the day and night. You fire up Twitter in the morning to discover that someone who lives in your city has been happily tweeting away at 3 a.m. One of the strange offshoots of this non-stop activity is that it?s being monitored on a 24/7 basis.

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