Users favor mobile browsers over downloadable mobile apps

Wireless Week, November 3, 2010

When it comes to the mobile user experience, respondents generally favor mobile browser experiences over downloadable mobile app experiences, according to research from Adobe Systems. Consumers tend to prefer mobile apps when interacting with social media, music, and self-contained experiences such as games and maps. Overall, consumers report equal satisfaction levels with their browser and app experiences and spend about the same amount of time interacting with each. Males aged 30?49 tend to be the most active content consumers, whereas more women (80%) engage with social media on their devices compared to men (70%).