Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

Disney's marketing now starts in the delivery room

Time, February 9, 2011

Apparently, it's never too early to get your child into the consumer mindset.

The NY Times reports that Disney-affiliated agents are dropping in on moms soon after they've given birth. The agents come bearing gifts: free onesie-like baby bodysuits adorned with Disney characters like Simba from "The Lion King." In exchange for the gift, moms give up their e-mail addresses—and open themselves up to the possibility that they (and their kids, of course) will get hooked on a parade of Disney products earlier than any family trying to save money would hope.

Comments are moderated. Please be patient.